|But I Don't Want to Pay for Traffic!|
By Veronica J Kirchoff
It's a common refrain from new online marketers - "I don't want to buy traffic, I want to get it for free!"
At first glance this sentiment makes sense. After all, why would you pay for traffic if you could get it for free? But the smart marketer - or at least the marketer who knows how to consistently make money - will adamantly disagree. In fact, the most profitable marketers routinely pay for traffic because overall the more they spend, the more they make.
Would you pay $1 to make $1.50? In fact, wouldn't you do it all day long?
Before we go further into paid traffic, let's dispel a common Internet Marketing myth:
"If you have a great product, people will find you."
In 99 cases out of 100 that's utter rubbish. Let's say you're selling a product that produces wonderful benefits to the consumer. But you're selling it from inside your bedroom closet, and no one knows about you or your product. How many will you sell?
Building a website and thinking people will magically show up is no different than the bedroom closet scenario. No one will stumble on you or find your product unless you go out and bring them back to your house.
Yes, there are methods of getting traffic without paying for it up front. For example, affiliate marketing is often touted as being the best way to get free traffic. Of course, you pay in time to recruit the affiliates, and then you pay a high percentage in commissions to the affiliates for each sale they make. So while this kind of traffic is excellent, it most definitely is not free.
And it's not repeatable, either. That is, you must continually find new affiliates to promote for you, or your sales system sits idle. It's a never-ending cycle of recruiting new affiliates, getting their sales and then recruiting more affiliates. The exception? If an affiliate is buying traffic to send to your offer. Think about that - if your affiliate is buying traffic, you could do the same thing and keep all of the sales instead of splitting it with the affiliate.
And as a side note, affiliate marketing can actually be risky. Many people on JVZoo and WarriorPlus have lost money to scam affiliates. In addition, all it takes is a handful of bad affiliates to send you lousy, non-converting traffic to send your conversion rates down the tube. Now when a good affiliate looks at your stats, they'll think you have an offer that doesn't convert and they won't touch it.
Then there's the "free" traffic you get from forums, YouTube, blogging and so forth. This isn't actually free either because you have to invest your time, effort and skills in getting the "free" traffic. And there is no guarantee after all of your hard work that the traffic will show up, especially in any real quantity.
Then there's cheap traffic, also known as junk traffic. Buy 1,000 visitors or 1,000 Likes or 1,000 Tweets and see how much you make. Nothing. All you have done is you've found a way to waste $5 on Fiverr.
Learn how you can use the skills you already have to create the income and lifestyle you deserve by picking up my free report at http://www.StartingABusiness123.com
Often holding multiple positions within the organizations she's owned and managed over the last 18 years, Veronica J. Kirchoff has attained 14 years of bookkeeping and accounting experience, 13 years of web and graphic design experience, 7 years of writing and editing experience, 6 years of advertising and marketing experience, and 5 years of e-commerce development experience.
Veronica offers a wide variety of business and marketing training programs and coaching at http://www.VeronicaKirchoff.com
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